The Claim-Evidence-Reasoning Video Series
Bridging AI Innovation with Cognitive Science
Role: Instructional Designer & Creative Producer
Tools: HeyGen (Avatar Animation), Midjourney (Visual Assets), LLMs (Scripting & Iteration), Canva (Visual Assets & Post-production)
This series was developed using an agile-inspired ADDIE framework, specifically designed to address learner variability and reduce extraneous cognitive load in the science classroom.
Here is a quick introduction:
Analysis: Precision Scoping
Gap Analysis: Identified the disconnect between student performance and scientific literacy to define clear instructional goals.
Curriculum Alignment: Synced technical constraints with NGSS-aligned criteria for measurable classroom impact.Cognitive Load Strategy: Applied Mayer’s Multimedia Principles to scaffold complex logic through relatable "anchor" examples, reducing learner overwhelm.
Design: Human-in-the-Loop AI Prototyping
Rapid Iteration: Collaborated with LLMs to refine pedagogical flow, ensuring a balance of warmth and academic rigor.
Visual Strategy: Leveraged Midjourney to build consistent character archetypes that foster social presence and learner connection.
Development: High-Fidelity Modular Production
Modular Architecture: Adopted a Micro-learning strategy (2-5 min modules) to enhance retention and facilitate asynchronous delivery.
Agile Pipeline: Managed parallel workflows—generating high-fidelity video assets while concurrently designing Cognitive Scaffolding tools.
Implementation: Ecosystem & Transfer
Performance Support: Authored facilitator guides and Teacher Toolkits to bridge the gap between video observation and classroom application.
Strategic Inquiry: Provided educators with questioning frameworks to pivot students from basic observation to deep scientific inquiry.
Evaluation: Instructional Integrity
SME Validation: Partnered with Subject Matter Experts to ensure scientific accuracy and logical consistency.
Iterative Loops: Established stakeholder feedback channels to ensure the final product evolves with the needs of both educators and students.
Key Instructional Design Competencies Demonstrated:
Cognitive Science Application: Intentional use of Load Theory and Multimedia Principles.
AI Tool Fluency: Sophisticated integration of GenAI (Midjourney, HeyGen, LLMs) into a professional production pipeline.
Modular Design: Expertise in creating reusable, scalable learning assets
The Technical Stack: AI-Powered Learning Production
| Tool | Instructional Design Purpose |
|---|---|
| LLMs (Gemini/ChatGPT) | Scripting & Alignment: Iterative drafting to ensure pedagogical tone and curriculum alignment. |
| Midjourney | Visual Assets & B-Roll: Creating consistent character archetypes and high-fidelity video snippets. |
| HeyGen | Avatar Synthesis: Generating the instructional "face" of the series to build instructor immediacy. |
| Canva | Assembly & Fidelity: Final compositing, audio balancing, and applying consistent UI elements. |